Ngon quá is a Vietnamese expression meaning “so delicious,” often used enthusiastically to describe food, sweets, or drinks. It’s a phrase deeply tied to childhood memories, commonly spoken by Vietnamese children with limited vocabulary, symbolizing cultural identity and joy through its simplicity and expressiveness.

The concept for my project surrounds the cultural significance of taste in Vietnamese drinks (and food) and the resonation with others, becoming a bridge to shared experiences and
heritage.