NGON QUA
EDITORIAL ZINE
PERSONAL PROJECT
PERSONAL PROJECT
EDITORIAL ZINE
ILLUSTRATION
TYPOGRAPHY
IMAGE
PHOTOGRAPHY
ILLUSTRATION
TYPOGRAPHY
IMAGE
PHOTOGRAPHY
DESCRIPTION
“A collection of asian drinks I grew up as a Viet-Brit and the memories alongside it. A personal diary of a sort”
The concept revolves around the cultural sig
nificance of taste in Vietnamese drinks (and
food) and how it resonates with others, serving as a bridge to shared experiences and heritage. It’s essentially taking a small niche idea
like drinks in Vietnamese supermarkets and
turning it into a cultural experience.
Ngon quá is a Vietnamese expression meaning
“so delicious,” often used enthusiastically to
describe food, sweets, or drinks. It’s a phrase
deeply tied to childhood memories, commonly
spoken by Vietnamese children with limited
vocabulary, symbolizing cultural identity and
joy through its simplicity and expressiveness. To explore this, I went around exploring asian stores and documenting asian drinks that I am familiar with.
The research focuses on exploring
perceptions of Vietnamese culture, particu
larly among Viet-Brits and their connection
to their heritage. It involves immersing my
self in the sensory and emotional depth of
Vietnamese supermarkets, using these spaces
as a lens for self-reflection and relatability.
By weaving together personal experiences
and the stories of others, the research examines how cultural identity is expressed
through shared spaces, flavors, and traditions, creating a narrative that is both indi
vidual and collective.
A physical zine bound using a plastic bag commonly found in Asian supermarkets, adding a culturally significant and tactile element to its presentation. It is printed on GF Smith’s China White Colorplan 135gsm paper, chosen for its refined and cultural aesthetic. The zine is uniquely cut to resemble the shape of a drink, further tying it to its thematic focus on Vietnamese culture and identity.
A physical zine bound using a plastic bag commonly found in Asian supermarkets, adding a culturally significant and tactile element to its presentation. It is printed on GF Smith’s China White Colorplan 135gsm paper, chosen for its refined and cultural aesthetic. The zine is uniquely cut to resemble the shape of a drink, further tying it to its thematic focus on Vietnamese culture and identity.