Ngon Quá
CATEGORY
Personal Project, Editorial Zine
Personal Project, Editorial Zine
BACKGROUND
A speculative brand identity from Pentagram x Ravensbourne as a live brief.
TOOLS
Illustration, Typography, Image, Print Design, Photography
A speculative brand identity from Pentagram x Ravensbourne as a live brief.
TOOLS
Illustration, Typography, Image, Print Design, Photography
The concept revolves around the cultural significance of taste in Vietnamese drinks (and
food) and how it resonates with others, serving as a bridge to shared experiences and heritage. It’s essentially taking a small niche idea
like drinks in Vietnamese supermarkets and
turning it into a cultural experience.
DESCRIPTION
“A collection of asian drinks I grew up as a Viet-Brit and the memories alongside it. A personal diary of a sort”
Ngon quá is a Vietnamese expression meaning
“so delicious,” often used enthusiastically to
describe food, sweets, or drinks. It’s a phrase
deeply tied to childhood memories, commonly
spoken by Vietnamese children with limited
vocabulary, symbolizing cultural identity and
joy through its simplicity and expressiveness. To explore this, I went around exploring asian stores and documenting asian drinks that I am familiar with.