SAIRIYO
BRAND IDENTITY
@PENTAGRAM COMPETITION
(WINNER)
@PENTAGRAM COMPETITION
(WINNER)
ILLUSTRATION
TYPOGRAPHY
BRANDING
TYPOGRAPHY
BRANDING
BRIEFING FROM @PENTAGRAM
Mission statement:
Freedom, Family, Future.
The pillars of a vibrant life are self-expression,
looking out for your community and preserving
the place you live. Fashion should work hard
to be both authentic to you and your culture,
and make the right impact on the
environment. Sustainable technology doesn’t
have to be mundane, and everyone benets
from an environment that is more beautiful
and more conscientious.
Freedom, Family, Future.
The pillars of a vibrant life are self-expression,
looking out for your community and preserving
the place you live. Fashion should work hard
to be both authentic to you and your culture,
and make the right impact on the
environment. Sustainable technology doesn’t
have to be mundane, and everyone benets
from an environment that is more beautiful
and more conscientious.
Audience:
Sairiyō ® is established in Tokyo’s
streetwear scene, with an aspirational position
amongst young people between 16 and 30.
Over time their reputation has pushed them to
a more premium position and whilst they
maintain their authentic reputation, they are
beginning to reach a global audience. They
advertise on social media, and create a strong
identity through their retail stores. They
release seasonal collections and their identity
needs to balance the irreverence and
flexibility needed to be on-trend year on year,
whilst consistently recognisable as an iconic
fashion house.
Sairiyō ® is established in Tokyo’s
streetwear scene, with an aspirational position
amongst young people between 16 and 30.
Over time their reputation has pushed them to
a more premium position and whilst they
maintain their authentic reputation, they are
beginning to reach a global audience. They
advertise on social media, and create a strong
identity through their retail stores. They
release seasonal collections and their identity
needs to balance the irreverence and
flexibility needed to be on-trend year on year,
whilst consistently recognisable as an iconic
fashion house.
Point of interest:
The brand in Japanese is: さい りよう®.
Sairiyō ®’s founder grew up with
grandparents that specialised in Edo
Kumihimo braiding, an intricate loom weaving
to create decorative cords traditionally used
for kimonos and samurai armour. She credits
their influence on her appreciation of heritage
craftsmanship.
The brand in Japanese is: さい りよう®.
Sairiyō ®’s founder grew up with
grandparents that specialised in Edo
Kumihimo braiding, an intricate loom weaving
to create decorative cords traditionally used
for kimonos and samurai armour. She credits
their influence on her appreciation of heritage
craftsmanship.
To reuse, to recycle. - さいりよう
Sairiyō is a brand that blends sustainability with cutting-edge fashion. Rooted in Harajuku’s vibrant culture, encourages wear ers to “bloom” seasonally as individuals through streetwear, inspired by an aesthetic that celebrates bold, authentic growth Blooming reflects seasonal, renewal and growth, aligning with Sairiyō’s commitment to sustainability and individuality. People natually go through many seasons and change throughout the seasons emotionally and personally.
Sairiyō is a brand that blends sustainability with cutting-edge fashion. Rooted in Harajuku’s vibrant culture, encourages wear ers to “bloom” seasonally as individuals through streetwear, inspired by an aesthetic that celebrates bold, authentic growth Blooming reflects seasonal, renewal and growth, aligning with Sairiyō’s commitment to sustainability and individuality. People natually go through many seasons and change throughout the seasons emotionally and personally.
Blooming reflects seasonal, renewal and growth, aligning with Sairiyō’s commitment to sustainability and individuality. People natually go through many seasons and change throughout the seasons emotionally and personally.