Thuong





CATEGORY
Personal Project, Zine, Interactive web design

BACKGROUND
An interactive digital archive exploring personal memories and expressions of familial love within Vietnamese culture.

TOOLS
Illustration, Typography, Image, Print Design, Photography, Creative and Cultural Research, Layout
I want people to reflect on how love is a universal experience, and to see how it can be understood and expressed through the lens of a different culture.


 CLICK HERE TO THE WEBSITE
 



DESCRIPTION
Love in Vietnamese culture is more than just romance - it’s 'thương', a deep, enduring affection woven with sacrifice, duty, and family bonds. Unlike fleeting passion, 'thương' carries the weight of unspoken devotion, where love is often expressed through actions rather than words.